Art World’s Unwritten Rules

For all its inspiration and beauty, the art world is also a complex and layered ecosystem. Much of its flow is dictated by unwritten rules—those invisible yet pervasive norms and expectations that guide how artists, curators, collectors, and institutions interact. These rules are not necessarily codified in manuals or openly discussed, yet they profoundly impact how the art world operates. I think we can be better equipped to maneuver in this terrain with clarity and intention by recognizing and understanding them.

So, what do we mean by these unwritten rules? In broad terms, they are the subtle social codes, power dynamics, and cultural expectations that influence everything from how artworks are priced to how opportunities are distributed. These norms may seem intimidating or opaque initially, but understanding their logic can help us engage with them more effectively. Understanding these norms is not about agreeing with or rejecting them outright—it is about recognizing their role in shaping today's art world.

• Social Codes
  The art world thrives on relationships, but building them is often an exercise in nuance. When and how to approach a gallerist, navigate a biennial or opening night, and cultivate genuine connections without seeming overly promotional are subtle skills that can open doors. These interactions, often seen as casual, are deeply intentional.

• Invisible Hierarchies
  The art world is not a level playing field, and understanding its hierarchies is crucial. Established galleries, influential collectors, and high-profile institutions often hold the keys to visibility. While talent certainly matters, relationships and reputation usually carry equal—if not greater—weight. Recognizing these intricate dynamics can help artists and curators strategize their approach.

• Cultural Fluency
  Language and knowledge are powerful currencies in the art world. Whatever environment, local or international, small or large, being fluent in art discourse—knowing the latest trends, key figures, or historical references—is not meant to be seen as snobbish; instead, it signals that you are part of the conversation. Acquiring “cultural capital” does not happen overnight but grows through observation, research, and participation.

• Gatekeeping and Access
  From residencies to galleries, specific networks or institutions act as gatekeepers. Their decisions often shape who gets access to opportunities and visibility. While this exclusivity can feel restrictive, understanding how these networks function can reveal pathways for engagement or alternative routes to success. Sometimes, it is not only a question of how good your artwork is; instead, it is about how your artistic presence will influence a given environment or art circle. Another reason could be related to your work's discursive affiliation, and as reasons could undoubtedly be unknown to us, I recommend reading the institution's disclaimers or statements, for example. Also, look carefully into the gallery’s background and selection of artists; sometimes, it is simply a question of matching interests. 

These unwritten rules did not appear out of nowhere; they have evolved and are shaped by historical traditions, market forces, and the social structures that underpin the art world. In many ways, they are the threads holding this ecosystem together, creating a shared framework for interaction. At the same time, these “norms” also highlight the art world’s limitations. They can be exclusionary, favoring insiders and making it difficult for new voices to emerge. They can perpetuate inequities, primarily when access to resources or opportunities depends more on connections than merit.

Maneuvering with Intention

Recognizing these norms is crucial for those entering or working within this ecosystem. It is less about resisting or yielding to every expectation and more about equipping yourself with an awareness of how things operate. From there, you can strategically decide which paths to take and which rules to question. As a professional, you must accept that every milieu has its unwritten rules; all industries where interests are at stake naturally become politicized by actors and power struggles.  

• Observe and Adapt
  Much of the art world’s structure reveals itself through observation. Watch how others navigate relationships or present their work. Pay attention to the rhythms of openings, fairs, and conversations—in these moments, the invisible becomes visible. Research and get insight by reading interviews and watching documentaries relevant to the art context in which you want to operate.

• Build Genuine Connections
  Relationships are at the heart of every successful and meaningful transaction you conduct throughout your life, and the art world is no exception. Try to seek out mentors, collaborators, and peers who can share knowledge, guidance, and support based on their experiences. 

• Hear Everyone, but Listen to Yourself; Think Critically
  Understanding the rules does not mean accepting them as fixed. Many of today’s most dynamic artists and curators are actively reshaping these conventions, pushing for greater transparency, equity, and inclusivity. Strategize your every move if you want to play that game, and remember that to break the rules, you must know them first. 

By consciously positioning ourselves to embrace the unwritten rules of the art world, we equip ourselves with the necessary means to navigate its complexities strategically. This is not about challenging every norm or reshaping the system but understanding its dynamics to make informed, purposeful choices. By recognizing how the art world operates in your context, you can cleverly position yourself to build meaningful connections, seize opportunities, and carve out spaces where your artistic practices can thrive. Awareness is the foundation for strategic action, enabling us to move intentionally and confidently through this intricate and multifaceted ecosystem.

*Disclaimer: These texts are a point of view, they are meant to inspire and guide you as a departure point for your professionalization, or perhaps a stepping stone to keep you on a critical stance and liberate your creativity. As an artist and educator, I try to approach art matters with care, openness and curiosity, feel free to send me a message if you find mistakes, misconceptions or milestones.